Vitrolife
Integrated global communications on strategic and tactical levels

Assignment

Our task was to develop communications that would make IVF clinics aware of Vitrolife as a full-range supplier of solutions for assisted reproduction and build confidence in the products. The selected channels were IVF congresses, sales meetings and online. 

Solution

Achieving these aims required communication that would be effective for a long period across a range of media. Cost-efficiency was also key. Our solution was an integrated campaign centered around a responsive campaign site that could also be used on iPad-stations at the congress. We also made a film that was shown on a large LED-wall in the booth and used on the web and in social media. These activities were backed by printed material to extend reach and support sales meetings.

Apart from the main message, “Maximise success every step of the way”, we also created a comprehensive overview of the Vitrolife offering, including an explanation of the value of using multiple products from Vitrolife. 

Outcome

The campaign was a great success, both in the short-term and over time, and the materials became invaluable tools to support the sales process. There was also a boost for internal communications; the campaign helped many at Vitrolife to gain a better understanding of the offering.